Google visibility
57
How easy it is for a buyer to find and trust the business online.
Calls and forms
47
How clearly the site turns visits into calls, quote requests or form leads.
Trust signals
51
Reviews, profile strength and public confidence cues buyers notice first.
Google Business
Losing opportunities
58
Reviews
Serious conversion risk
44
Website Conversion
Losing opportunities
48
Local Seo
Losing opportunities
55
Competitors
Losing opportunities
47
Speed Mobile
Losing opportunities
52
Priority leaks
Where the business may be losing calls, trust or leads
01
HIGH
Ready-to-call visitors may not see the fastest path to contact you.
Roofing prospects often search from a phone during urgent moments. If the call path is not obvious, they may call a competitor first.
- Evidence
- The homepage does not show a primary call button above the fold on mobile.
- Akambry fix
- Add a clear mobile-first call CTA and track calls from the audit landing path.
Findings
Tap each finding to see the proof and the fixProof-backed findings and recommended fixes
Problem: The main page does not make the call action obvious before the visitor scrolls.
Why it matters: For home services, a delayed CTA can turn high-intent traffic into missed calls.
Recommended action: Create a sticky call/quote CTA, test it on mobile, and track every tap.
Problem: Public review evidence suggests competitors may look more trustworthy first.
Why it matters: Reviews are often the first trust filter before a homeowner calls.
Recommended action: Launch a review request workflow and update GBP proof points.
- Visible review comparison
Problem: A visible competitor shows stronger review footprint and clearer emergency CTA.
Why it matters: Prospects comparing local roofers may choose the business that looks easier and safer to call.
Recommended action: Improve profile completeness, review flow, and conversion CTA together.
Action plan
What to fix first
Fix the mobile call path.
Make it easier for urgent visitors to call before comparing competitors.
Effort: lowLaunch review capture and GBP cleanup.
Improve trust signals where local prospects compare providers first.
Effort: mediumNext step: fix the highest-leverage leak first.
This report is intentionally short. Akambry can turn the priority item into a clear execution plan before more visitors, clicks and calls are lost.